Recently, it was reported that Gaohe Automobile held an employee meeting on February 7th and notified that January's salary could not be paid on time, the 2023 year-end bonus would be cancelled, and employees were advised to find their own way out.

In response, Gaohe Automobile stated that there was indeed an incident. Based on the actual situation of production and operation, the company is taking adjustment measures such as proactive salary cuts and deferred payments by executives to address internal and external challenges. But the company stated that the online transmission of all employees working from home is false information. Before the Spring Festival, some colleagues went on vacation and returned home early. During the Spring Festival, different business sectors made corresponding work arrangements, such as user service, after-sales, etc.

Gaohe Automobile has been positioned as a luxury electric vehicle brand since its establishment, with product prices ranging from 500000 to 800000 yuan. Currently, there are three models on sale: HiPhi X, HiPhi Z, and HiPhi Y.

Public data shows that in 2021, Gaohe Automobile sold a total of 4237 vehicles, and in 2022, it sold a total of 4349 vehicles. As of now, Gaohe has not announced its full year sales for 2023. Only the latest data shows that in December 2023, the total delivery volume of three models of Gaohe Automobile was 564 vehicles.

It is worth noting that on January 29th, some netizens reported that the Gaohe Automobile store located in Taikoo Village, Chengdu, Sichuan, was suspected to have been withdrawn, and the exhibition cars in the showroom were also taken away. In addition, some netizens have found that Guangzhou Gaohe stores have also been withdrawn. In response to the above situation, Gaohe Automobile stated: "In 2024, Gaohe will further optimize its brand channel layout. Currently, it has opened five 'cooperative direct operated' stores in Macau, Hefei, Ningbo, Xuzhou, and other areas. At the same time, the optimization of the experience center is also being carried out synchronously: Gaode Land stores in Guangzhou are being optimized and relocated according to plan;"; As of now, Guangzhou has three brand centers and two user centers, which are also delivery service centers of Gaohe. The stores in Chengdu have been optimized and relocated according to plan. As of now, Chengdu has three brand centers and two user centers (Source: Daily Economic News; Compilation/Autohome Li Na)